- A vigorous shrub with erect, arching shoots. It grows to approximately 2.5 m in height in a single growing season.
- The leaves are lanceolate, with white hairy undersides.
- It blooms on the current year’s growth.
- The white flowers with a yellow eye, gathered in panicles approximately 35 cm long, are fragrant and melliferous, attracting insects, including bees and butterflies. They bloom from June to September.
- It thrives best in warm, sunny or lightly shaded locations; it prefers fertile, moist soil.
- It tolerates difficult urban conditions well.
- It is not fully frost-hardy, so it is advisable to cover the base of the shrub. The shoots do not wood sufficiently before winter and are often frost-damaged, but with heavy pruning each year, they regrow and bloom well. It regenerates quickly in spring.
