- The Butterfly line cultivar.
- Grows up to 1.5 m high developing a compact habit, its stems bend back under the weight of inflorescences.
- Develops opposite lanceolate leaves covered on the underside with white and grey hairs; in mild winters they may remain on the shrub.
- Blooms on annual stems.
- Its flowers are gathered in cone-like inflorescences which are dark red in hue and do not fade in full sun.
- Melliferous, attracts butterflies and other insects.
- Blooms profusely since it does not produce any seeds and concentrates solely on developing inflorescences.
- Regular removal of withered flowers prolongs its blooming period.
- Recommended regular pruning every spring.
- Cold hardy down to -25°C.