- Grows into a shrub up to 2-3 m high, develops a loose habit with drooping flowerheads.
- Boasts rough matt green leaves.
- Blooms profusely on new, annual stems.
- Displays extremely large, cone-like crème-white inflorescences which appear in July and gradually turn pink in hue; wilted flowerheads do not fall off but stay dehydrated in shrubs and become exceptionally ornamental in the garden throughout the autumn and winter.
- Tolerant and easy to grow; however, it thrives in sunny and sheltered positions in permeable soils.
- Requires spring pruning.
- Cold hardy.