- Grows into an evergreen bush, displays ornamental flowers and sprouts with young foliage.
- Develops a compact habit, within five years becomes about 60 cm high and across, eventually reaches up to 3 m in height.
- Develops oval or lanceolate shiny dark green leaves; its young sprouts are reddish in hue and ornamental.
- Blooms from April to May, displays numerous bell-shaped white flowers gathered in slightly drooping, dense panicles.
- Thrives in fertile and sandy and clayey soils with an acidic pH; prefers sunny or half-shaded positions.
- Requires winter coverings, especially in the first years of cultivation, prefers sheltered positions.
